Reporting eats your week.
Pulling GA4, Google Ads and Meta into slides by hand, for every client, every month. Your best people spend their time formatting instead of thinking.
AI-native analytics for marketing agencies
Everyone hates doing reports. So we made them write themselves.
Surface connects your clients' GA4, Google Ads and Meta accounts into one validated database. Ask anything in plain English, get answers in seconds, and send client-ready reports with every figure checked against the source.
Validated 77 figures reconciled
A real badge from a real report. Every number checked in SQL before it ships.
Validated
Evidence 3 figures computed in SQL
The problem
The worst week of the month, every month
Client reporting has become a ritual: export, paste, format, write, check. It eats days per client and still ships a little late and a little wrong.
Every platform tells a different story.
Numbers scattered across dashboards, none of them agreeing, and no blended view of what a client's marketing actually did.
Clients ask faster than you can answer.
"How's organic doing?" shouldn't take until Friday. Every unanswered question chips at the relationship.
The team you need costs £250,000 a year. At least.
Analysts, an engineer, someone to write it all up. Enterprises have one. You can't justify one, and your clients still expect the answers.
Generic AI makes numbers up.
ChatGPT will confidently invent a ROAS. You can't put a hallucinated figure in front of a client, so you check everything twice. That's the time you were trying to save.
Your reporting is your shop window. If you can't show your impact clearly and credibly, you're one bad quarter from losing the retainer.
The product, live today
One place for every client's data, every answer, and every report
Connect each client's platforms once. We set it up for you, in a day. From then on, everything of value happens in one workspace.
Ask
Ask anything. Get an answer you can forward.
Plain-English questions over live data, in a chat that holds context. "Which campaigns drove the most conversions last month?" gets an answer in seconds, not Friday. Every figure is computed in SQL and validated before you see it.
The evidence is one click away: the exact query and the rows it returned.
Explore
Rank, compare, and cut the numbers yourself.
A deterministic metric builder. Rank campaigns, accounts or platforms; compare periods or year on year; see spend, conversions, CPA and ROAS blended across platforms. One spend number, one ROAS, not three dashboards that disagree.
Stories
The client report writes itself.
Give Surface a brief and it answers your questions from live data: executive summary, KPIs, narrative. Validated figure by figure, then exported as a one-page PDF in your agency's brand. What took a week is now a button.
Validated 14 figures reconciled
Why Surface
Why agencies pick Surface
Not another dashboard with a chatbot glued on. The AI is the product: it answers, writes and checks, so the reporting work stops being yours.
It kills the reporting grind
The monthly export-paste-format ritual disappears. Reports build themselves from live data and the hours come back.
Stories, not static dashboards
A dashboard says the same thing every month. Surface tells the client what changed, why, and what to do about it.
AI-native, not AI bolted on
In the incumbents, AI is a feature glued onto a dashboard. In Surface the AI is the product: it answers, writes and checks.
Built for agencies
Multi-client from the ground up. Blended cross-platform numbers. White-label reports with your brand on every page, not ours.
Numbers you can defend
Every figure is computed in SQL from live data and checked against the source before it ships. The evidence sits one click away.
Numbers you can defend
ChatGPT makes numbers up. Surface shows you the SQL.
The AI never invents a number. Every figure is computed deterministically in SQL from live data; the AI only narrates values that already exist. A validator then checks every figure in every answer and report against the source. Anything it can't verify is flagged for review, never silently sent.
100%
of figures computed in SQL, never by the AI
1 click
to the exact query and rows behind any answer
0
unverified numbers shipped silently
Rolling out next
The engine is built. These attach to it.
Everything above is live today. The items below are on the way, marked so you always know what you can use now and what is coming.
Every connector you need
Shopify, Klaviyo, HubSpot, Search Console, TikTok and LinkedIn next. Our integration layer carries 800+ pre-built connectors, so a new platform is days of work, not months.
Charts and dashboards
Answers and reports go visual. Build multi-chart views in Explore and share live dashboards with clients.
Surface in your tools
Drive Surface from Claude, ChatGPT and Slack. "Create my Monday report" from wherever you already work.
Proactive insight
Anomaly alerts and scheduled summaries. Surface tells you something changed before you ask.
Early adopters shape what lands first.
Pricing
Simple pricing. Everything included.
All connectors, unlimited Ask, Stories, PDF export and white-label at every tier. No per-seat games, no feature gates.
Brand
1 company
£99/mo
Studio
up to 3 clients
£249/mo
Growth
up to 10 clients
£499/mo
Scale
11+ clients
£899/mo
The cheapest analyst hire is about £3,500 a month. Growth works out around £50 per client per month for all their reporting.
Early adopter offer
The first five agencies get the founding deal
- First month free
- First year half price
- All tiers, all features
- You shape the roadmap
Surface is new, and the deal is priced to reflect it. Built by the team behind Dolphin Analytics, on the engine the agency runs on. Your data lives in standard Postgres and exports any time; reports are PDFs you keep.
Thanks, you're on the list. We'll be in touch within a day to set up your first client.
Something went wrong. Email us at olam@dolphinanalytics.co.uk and we will sort you out.
FAQ
The questions agencies ask first
Still unsure? Email olam@dolphinanalytics.co.uk and we'll answer it straight.
I already pay for a reporting dashboard. How is this different?
A dashboard shows you the numbers and leaves the analysis, the writing and the checking to you. Surface puts the AI at the heart: it answers questions, writes the report and validates every figure against the source, over blended data from all your clients' platforms. With a dashboard tool, you're still the analyst. With Surface, the analyst work is done.
Can I trust numbers an AI generated?
The AI doesn't generate numbers. SQL does. Every figure is computed deterministically from live data, and the AI only narrates values that already exist. A validator checks every figure against the source, and the exact query and rows sit one click away. Anything it can't verify is flagged, never silently sent.
What does setup cost?
A day, and we do it. You grant access to the platforms, we connect and verify everything for you. There's no warehouse project and no implementation fee.
Do you support my platform?
GA4, Google Ads and Meta today. Shopify, Klaviyo, HubSpot, Search Console, TikTok and LinkedIn are next, and the integration layer carries 800+ pre-built connectors. Early adopters' requests move to the front of the queue.
You're new. What if this disappears?
Surface is built by the team behind Dolphin Analytics, on the engine the agency runs on. Your data lives in standard Postgres and you can export it any time; the reports are PDFs you keep. The early deal exists because we're early, and it's priced in your favour.
What's live today and what's coming?
Live today: Connect, Ask, Explore, Stories, white-label and multi-client. Rolling out and clearly marked: charts, dashboards, more connectors and agent access from Claude, ChatGPT and Slack. We keep the split honest so you never buy a promise.